CDK Global

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GROW YOUR SERVICE BUSINESS THROUGH YOUR BDC

Most dealerships use a Business Development Center (BDC) to help fill the pipeline for vehicle sales. But a much smaller number of dealers take full advantage of a BDC to deliver more Service business.

Automotive Retail in the Age of the Empowered Customer

Forrester's recent report on "The Age of the Empowered Customer" really gets you thinking. Chief Customer Experience Officer, Tony Graham penned his thoughts about what the auto retail industry can do to serve customers in this new era.

Six Ways to Keep Customers from Walking Away from a Deal

The car buying process can feel complicated and overwhelming, leading the deal to fall apart. Using data from our 2018 study on recent post-purchase or in-market car shoppers, CDK has identified six major points of contention for consumers.

Make Better Decisions with Data

You’ve been hearing all about it: data. But, now that you’ve got it, what should you do with it? Check out our latest infographic on why it’s important to understand your data.

The 5 Keys to Implementing a Reporting Solution

It’s all about that data. If you go to any marketing or digital conference nowadays, you’ll hear the word data over and over again. Not only because there’s so much of it available, but because the proper use of it allows businesses to make informed decisions that translate to profit. As more and more dealerships realize the importance of it and start implementing analytics solutions, it’s important to know how to do so to get the most out of your data.

Keep the Relationship Alive

After the initial sale, wondering how you can keep the “romance” alive with your customers? What should you do before, during and after the first date? Look no further.

How a Top-Rated Dealer Uses CDK Drive to Protect Fixed Ops Gross Profit

Take a quick look at the online ratings for Freehold Buick GMC — five out of five stars from Cars.com, 4.9 on DealerRater, and 4.5 stars on Google — and it’s clear that this central New Jersey dealership is doing something right.

Improve Your Customer Experience Online. Integrate Your Website and Lightspeed®EVO DMS

More and more consumers make buying decisions before they even walk through your doors. Two-thirds of shoppers are "web-rooming" — using dealer websites like showrooms.

Ron Frey: Why auto retail can do better

According to GasBuddy.com, the average gas price nationally is still around $2.55 a gallon. Consumer spending ended the third quarter strong and U.S. stocks are closing at record highs. Although September was a good month for auto retail, according to Ron Frey, Chief Strategy Officer with CDK Global, we can do better going forward.

Ron Frey: Why auto retail can do better

Chief Strategy Officer, Ron Frey, sits down with CBT News to discuss the future of the industry.

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