Today's automotive sales training often delivers a poor experience, simply because the programs were not designed with modern retailing in mind. Most trainers still teach the old way of selling, but those tactics won't work for today's retail environment.
The first generation of connected cars actually arrived decades ago. The primary purpose then was to get emergency help if we were in an accident. Over the years more options were introduced including vehicle diagnostics, monitoring driving behavior and now we can even unlock doors or start remotely from an app on our smartphone. And it’s not just luxury cars adding these features — even entry-level models come standard with connected technology.
